Since day one, we’ve sourced the highest quality cocoa and paid a premium to ensure better livelihoods for farming families. Our dream is to build a better-tasting world: one that’s fairer for farmers and more delicious for chocolate lovers.

In 2024, we brought that dream closer to home by sourcing 99% of our cocoa from the Pacific. Here, we work alongside our Pacific neighbours to honour their traditions, support stronger livelihoods, and help shape a more resilient future for cocoa.

Our Pasifika Collection is the truest expression of these values — chocolate rooted in care for people, place, and planet while at the same time showcasing the premium cocoa each island produces.

The Pasifika Collection is more than chocolate. It’s a taste of community, tradition, and connection in every bite.

Between October 2025 and 2027 we will be releasing six single-origin bars to complete our Pasifika collection.

⛵️Next release: November 2025

Grower: Vailele Estate

Samoa is the birthplace of Pacific cocoa, where Criollo and later Trinitario beans first took root on estates like Vailele in the 1880s. Today, cocoa remains central to Samoan life. Half of Samoan households grow cocoa, the highest level of household involvement in the Pacific.

Cocoa is woven into Samoan culture, making it a thread that connects families, ceremonies, and communities together. For many, cocoa is more than a crop. It’s a symbol of pride and heritage, connecting local traditions with the wider world. Domestic demand is so strong that producers often struggle to meet international orders.

About 100 tonnes are exported each year, but there is still huge potential to expand Samoa’s premium cocoa industry, which is experiencing a revival.

Grown in rich volcanic soils, the beans carry flavours that tell the story of place: notes of rum and raisin, black Doris plum, a hint of orange blossom and a light touch of burnt sugar cane.

It's wrapped in beautiful artwork by Wellington-based fine artist Michel Tuffery (MNZM), of Samoan, Rarotongan, and Ma’ohi Tahitian heritage. Fun fact: Michel incorporated Samoan cocoa into the paint he used for this piece! Watch the video below to learn more about the inspiration behind the art.