MEET MADDI, OUR NEW HEAD OF INNOVATION AND PRODUCTION

MEET MADDI, OUR NEW HEAD OF INNOVATION AND PRODUCTION

From Tip Top to Wellington Chocolate Factory, meet Maddi, WCF’s new Head Production and Innovation. 

A born and bred Wellingtonian, Maddi studied Food Technology at Massey University, eventually gaining her Master’s Degree.  

“Food Technology Combined All The Subject’s I Liked; Maths, Science And Art – And From There I Went On To Work At Tip Top,” Says Maddi. 

Working in R&D and then in production, Maddi helped introduce new flavours Kiwifruit Pavlova, Cola Spider, and Goody Goody Gum Drops on a stick.

“It could take over a year for a product to go from idea to being on the shelf, so it was super rewarding to see a product hit the shelf.  What I loved was being involved in the production process. 

“Now, I’m In A Small Team, And Learning About The Other Aspects Of A Business. But I Still Enjoy Being In The Factory With My Team And Being Hands-On”.

As for Maddi’s favourite WCF flavour?

“It has to be the Peru bar. I love dark chocolate, and the taste of the bean comes through so clearly – plus dark chocolate has health benefits!”

If you also like dark chocolate and want to try our award-winning bar, you can purchase it here.